The Joneses (2009)

67.

★★★

Directed by: Derrick Borte
Written by: Randy T. Dinzler (story), Derrick Borte
Starring: Demi Moore, David Duchovny and Amber Heard

The dysfunctional family movie with a bit of a twist – The Joneses – is clever in its premise, but slow and ineffective in its execution. While the effects of consumerism and product placement are an interesting and original touch to the film, The Joneses gets lost in trying to cover too many big themes, losing its potential satirical bite and comedic wit.

Welcome to the neighborhood!

Steve (Duchovny) and Kate (Moore) Jones are the perfect married couple. They have two stunning teens and have just moved into a swanky new house in a well-to-do neighborhood, driving the latest cars and wearing fashionable clothing wherever they go. What the neighbors don’t realize though, is what the family does for a living. And how the entire neighborhood is a goldmine for this good-lookin’ Brady Bunch.

Slowly trickling it’s bigger concepts of consumerism, the ethics behind viral marketing, and real life vs. fake life into a simple love story, The Joneses tries to involve all the characters in conflict and find a human message amongst it all. As each of the characters have tangents of their own in dealing with the real society around them and what they’ve been trained to do, The Joneses has to bring the separate stories all together with the simplest and smoothest resolution that fails to be as exciting or thought-provoking as it could have been.

Having said that, The Joneses sells its premise well with the charm of Duchovny and Moore. It’s entertaining, fun, and wraps everything up pretty neatly for a satisfactory daytime movie.

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